We all like a good deal! But do promotions really work in terms of driving sales? What should you be thinking about when planning your promotions?
Typically, promotions are used for three reasons:
- To drive footfall and encourage new customers to try your business e.g. 10% off first order
- To encourage existing customer to come back more often e.g. loyalty rewards
- To encourage a higher spend per visit e.g. buy one get one free, or offers on 3 course meals