If December was the month for indulging, then January was the one for detoxing! Yet, this no/low alcohol trend looks set to stick around well beyond the month of January…
The low/no alcohol trend accounts for less than 1% of retail sales* and alcohol is still entrenched in British culture, but it is starting to pick up pace. A fifth of the UK population don’t drink and a third are cutting back according to Lightspeed/Mintel research*
With increasing health concerns and moderation high on the governments' agenda, it means we're likely to see these percentages continue to increase. Over the next 5 years it is expected that the soft drink market will increase by 13% to £20.8 billion by 2023*
New concepts such as BrewDog launching an alcohol free bar in January, offering 15 taps of draft alcohol-free craft beer and the Mindful Drinking Festival reurning to Camden, means we expect to see a lot more momentum in this market through 2020. Plus, the lure to the "no/low side" has never been more appealing as leading brands introduce flavour twists and start-ups and disrupters explode into the UK.
Thinking about mixing up your drinks?
Create mocktails by mixing fruit juices such as Ocean Spray Cranberry and Sun Magic Orange with Sprite
Welcome Grown up flavours - move over orange; meet San Pellegrino Blood Orange instead
Worried about the sugar - introduce Pepsi Max and Diet Coke
*Attitudes towards Low/No Alcohol, Lightspeed/Mintel, August 2019 *Attitudes towards Low/No Alcohol, Lightspeed/Mintel, August 2019