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Need 2 know - Did you have a Dry January?

If December was the month for indulging, then January was the one for detoxing! Yet, this no/low alcohol trend looks set to stick around well beyond the month of January…

The low/no alcohol trend accounts for less than 1% of retail sales* and alcohol is still entrenched in British culture, but it is starting to pick up pace.
A fifth of the UK population don’t drink and a third are cutting back according to Lightspeed/Mintel research*

With increasing health concerns and moderation high on the governments' agenda, it means we're likely to see these percentages continue to increase. Over the next 5 years it is expected that the soft drink market will increase by 13% to £20.8 billion by 2023*

New concepts such as BrewDog launching an alcohol free bar in January, offering 15 taps of draft alcohol-free craft beer and the Mindful Drinking Festival reurning to Camden, means we expect to see a lot more momentum in this market through 2020. Plus, the lure to the "no/low side" has never been more appealing as leading brands introduce flavour twists and start-ups and disrupters explode into the UK.

Thinking about mixing up your drinks?

  • Create mocktails by mixing fruit juices such as Ocean Spray Cranberry and Sun Magic Orange with Sprite
  • Welcome Grown up flavours - move over orange; meet San Pellegrino Blood Orange instead
  • Worried about the sugar - introduce Pepsi Max and Diet Coke

*Attitudes towards Low/No Alcohol, Lightspeed/Mintel, August 2019
*Attitudes towards Low/No Alcohol, Lightspeed/Mintel, August 2019